Sales — Launch division
Every enquiry worked. Every appointment recorded.
Indigo Automotive's role is not to replace the dealership salesperson. It removes the repetitive, time-sensitive lead-management workload that's easily interrupted by showroom activity.
What Sales covers
Rapid lead response
Respond to assigned digital and phone enquiries within an agreed service window using the customer's preferred permitted channel.
Lead qualification
Confirm vehicle interest, purchase timeframe, location, trade-in status, preferred communication method and the next useful step.
Appointment setting
Secure a genuine date and time or defined arrival window, record the reason for the visit and prepare a clean handover to the dealership.
Appointment confirmation
Confirm vehicle availability with dealer systems or staff, issue reminders and reduce weak or unconfirmed bookings.
Multi-touch follow-up
Use an agreed cadence across phone, SMS and email. Continue until the customer converts, opts out, becomes future business or reaches the campaign endpoint.
Missed-lead recovery
Recontact enquiries that were unanswered, unallocated, mishandled or closed prematurely.
Database reactivation
Run structured campaigns across aged leads, unsold showroom traffic, lost opportunities and previous customers where consent permits.
After-hours and overflow coverage
Provide defined coverage during evenings, weekends, campaigns, staff absence and high-volume periods.
Inbound call conversion
Answer or return eligible sales calls, qualify intent and ask for the appointment or agreed next commitment.
CRM management
Log attempts, conversations, preferences, appointment details, follow-up dates and outcome codes in the agreed system.
Sales-team handover
Give the nominated salesperson a concise brief covering customer intent, vehicle, trade, timing, concerns and agreed next step.
Performance reporting
Report response time, contact rate, appointment rate, show rate where supplied, and dealer-reported sold outcomes.
Sales campaigns available
New internet and marketplace enquiries
Inbound phone enquiries and missed calls
Unsold showroom traffic
Aged internet leads
Price-drop and new-stock follow-up
Trade-in and appraisal enquiries
End-of-month or clearance campaigns
Previous-customer upgrade campaigns
Equity and ownership-cycle campaigns using dealer-approved data
The Indigo lead standard
- Every assigned compliant lead enters an agreed workflow.
- Every genuine conversation aims for a clear next commitment.
- Every appointment has a date, time or defined arrival window and a recorded purpose.
- Every outcome is recorded consistently.
- Every opt-out is honoured immediately.
No promise of 100% contact, appointments or sales — the promise is disciplined effort, visibility and accountability.
A defined pilot, not a long contract
We offer a defined pilot rather than a long contract on first contact. The final price, volume, channels, hours, data access, reporting and compliance scope are all confirmed with you before activation.
Discuss a pilotMetrics and benchmarking
The full funnel, not a single appointment percentage without context.
| Metric | Definition | Why it matters |
|---|---|---|
| Speed to first response | Time from lead receipt to first valid attempt | Shows whether enquiries wait while staff are occupied. |
| Contact rate | Two-way contacts divided by qualified leads | Separates reachability from appointment skill. |
| Contact-to-appointment | Appointments divided by contacted leads | Measures conversion after a real conversation. |
| Lead-to-appointment | Appointments divided by all qualified leads | Exposes the cost of uncontacted leads. |
| Show rate | Attended appointments divided by appointments set | Protects against weak or inflated bookings. |
| Show-to-sale | Dealer-reported sales divided by attended appointments | Measures showroom conversion, primarily owned by the dealer. |
| Overall lead-to-sale | Dealer-reported sales divided by qualified leads | Shows the final commercial result. |
Large US dealership studies provide directional benchmarks: approximately 40% of contacted internet leads set an appointment, around 75% of contacted phone leads set an appointment and roughly 59% of appointments show. These are international reference points, not Australian averages. As soon as sufficient client data exists, Indigo replaces borrowed benchmarks with your dealership's own baseline.
Trust and operating boundaries
Dealer authority and permitted use of dealership systems and customer data is documented before work begins.
Australian Privacy Principles, Spam Act, Do Not Call rules and applicable New Zealand requirements are followed.
Customer consent, communication preferences and opt-outs are recorded accurately.
Role-based system access and minimum necessary customer information only.
Frequently asked questions
Book a 20-minute dealer strategy call
We'll discuss your current lead flow, response process and whether a pilot is suitable for your dealership.
Reference benchmarks: Foureyes, "Automotive Sales Benchmarks: Appointment Set Rates for Q4 2024 to April 2025" (US dealership data). Invoca, 2025 Call Conversion Industry Benchmarks Report, based on more than 60 million calls. Indigo does not currently provide regulated credit or finance advice.